Du-Jour-ism: The Cost of Short Term Culture

Listening to the news media parrot politicians' posturing over the AIG bonuses made me see some disturbing parallels. It seems that the search for A story consistently gets in the way of the search for THE story. Way too many reporters and their editors seem more concerned with getting something on the front page today than on zeroing in on what, in the long run, really matters.

The parallels are with the economic system and politicians. We've nearly been done in by CEOs who've been more concerned with this quarter's financial results than with long term stability, growth and profitability. And it seems almost impossible for anyone in congress to think beyond their rant of the moment.

I (though I'm probably not the first) call this tendency to be enthusiastically distracted by the short term du-jour-ism. It has caused collective blindness about the value of long term investments in education, infrastructure and institutions. Where's the concern about the number of engineers we'll be producing in 2020? Why aren't we putting our best minds to work on redesigning financial institutions and regulation (and focusing our spotlights on the importance thereof)? Why does the media allow various players (on both right and left) get away with falling back on their old hobbyhorses (e.g., "It'll be socialism!!!") rather than asking hard questions (e.g., "Our education system is not up to the tasks of the 21st century -- what are we going to do about it?")? Where are the reporters saying "Well, yes, but economists have shown that X is irrelevant."?

It'll take some brave and strong voices (and intellects) to break out of the cycle of du-jour-ism. Some commentators over the last few days have made some arguments along these lines about AIG, but so far their voices have been largely drowned out by hysteria and posturing.

Why is this about information? Du-jour-ism represents a style of thinking and communicating -- one that characterizes informal chit chat, gossip, and mobs of various kinds. It is a style of information behavior that is characterized by a focus on trees rather than forests, inconsequence rather than consequence, personality rather than substance, emotion rather than fact. It is information handling that is driven by delivering what recipients want and expect, what they already think, what is easy to receive and digest rather than what they may find surprising or disturbing or that may require re-evaluating assumptions.

An information order dominated by this sort of information behavior becomes top-heavy with convenient fictions and invites an eventual clobbering by inconvenient facts.